Link Building Strategies for Busy Digital Marketers


Link building is an important activity for all marketers. It can help you improve your rankings in search engines, drive traffic to your site and boost conversions. However, it can also be time consuming and difficult for busy digital marketers to do themselves. In this guide we’ll explore how you can make link building easier by using tools and collaboration with other people who have different skillsets than yours!

Understand the importance of link building.

Link building is important for SEO, but what does that mean? It’s all about links. Links are like votes of confidence from other websites. The more reputable sites that link to yours, the higher your site will rank in search results because it increases your authority and trustworthiness—and all this means better traffic and conversions!

Know the best places to acquire links.

Link building is an important part of SEO. It’s not just about getting links; it’s about getting links from the right places.

Good link building can help you get more traffic and conversions, as well as build your brand.

In this guide, we’ll walk through the steps of knowing the best places to acquire links that will bring in organic traffic and boost your rankings over time.

Use content for link acquisition.

Content is a great way to build links. You can create content that will attract links and then use that content to build the backlinks you want. Below, we’ll discuss how to do both of these things.

The first thing you’ll want to do is create content that people will want to link back to you for. This brings us right into our next point: make sure what you’re creating has value for your audience and isn’t just fluff or filler material used just because it’s required by Google before they will send you any traffic (and thusly, no links).

If you do have quality content on your site, then there’s even more reason why those pages should be getting shared in social media circles as often as possible! It’s important not only because it’ll help spread the word about what kind of information people can find on your website but also because this activity itself could attract links from other websites through sharing activity across platforms like Twitter or Facebook! Even better – once someone shares something with their followers using either one of those services mentioned above (e.,g., Twitter), there’s even more likelihood that another user might end up seeing something posted by one person somewhere else at one point during their browsing session — which means two users may eventually see each other sharing something related/similar in nature; meaning three users might end up seeing three different versions of similar information being shared – which means four users could end up viewing four different versions..

Use local citations and citations from authority sites.

When we talk about citations, we’re referring to references to your business that are found in online directories and databases. These are a great way to build links because they’re usually text-based and easy to find, but they can be hard to get. Some directories require you to pay for inclusion while others are free. Still others may allow you multiple listings for free but only one listing per category (e.g., if your company has physical locations in two states).

Encourage social sharing.

Social media is a powerful tool for promoting your content. Make sure that you share your blog posts and other written materials on Facebook, Twitter, Instagram and LinkedIn. You should also use social share buttons on your website to encourage visitors to share content with their friends.

If you want to go above and beyond, consider creating a hashtag for your brand or marketing campaign (#bts17). Encourage customers to post photos of themselves using the hashtag so that they can be featured on your social media channels!

Link to your competitors’ websites.

Link to your competitors’ websites. You can use this strategy as an opportunity to build relationships and get backlinks.

Find a relevant link on their website, and try to make it look like a natural fit in your content. For example, if you have written a blog post about “Best Restaurants in London”, then you could include a link to TripAdvisor’s Top 10 restaurants in London page. You could also include links at the bottom of each section of your article linking out other related articles from other authors on similar topics

Create a linkable asset that you can use over and over again.

Linkable assets are content that you create to be shared. You want people to read, share, or link back to your website so they can find out more about what you do and how they can benefit from your company’s products or services. The best types of linkable assets are ones that:

  • Provide valuable information for your audience (i.e., not just self-promotion)
  • Are easy for people to share on social media
  • Link back directly to your website

Link building is an important activity for all marketers, but you don’t need to do it all yourself when there are so many ways to make it easier with tools and collaboration

Link building is an important activity for all marketers, but you don’t need to do it all yourself when there are so many ways to make it easier with tools and collaboration:

  • Tools that help you find link opportunities. With these tools, you can search for websites that have the potential to link back to your site or content. You can also use them as a starting point for outreach campaigns by identifying sites that are likely to be interested in what you’re doing.
  • Tools that facilitate outreach campaigns. These tools will let you send out emails quickly and easily, track responses from other sites, follow up until links are secured (or give up gracefully), and more!
  • Collaboration with other digital marketers who are working towards similar goals as yours (or at least aren’t competing with them).


Link building is an important activity for all marketers, but you don’t need to do it all yourself when there are so many ways to make it easier with tools and collaboration. There are also plenty of strategies you can use that will help automate the process and save time for other things like creating engaging content or actually running your business!

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