How to write a sales page for your online course


If you’re running an online course, you know that it takes time and effort to create the program. However, if your sales page isn’t written well, it can be a big turnoff for potential students. Writing an effective sales page is all about engaging your audience with relevant information and getting them excited about what they can learn from your course content. If you want to write a great sales page for your online course or educational product, follow these steps:

Define the problem.

The first step to writing a sales page for your online course is defining the problem you are trying to solve. When you do this, you will be able to better understand who your target audience is and what they need from you.

The next step is to explain why this problem exists in the first place. This will help readers understand that they aren’t alone in feeling overwhelmed or confused by their situation, which can make them more likely to buy what you’re selling (because if everyone else has been struggling with it too, then surely there must be something useful out there).

Research why people aren’t solving the problem themselves.

When you’re writing your sales page, it’s important to understand why people aren’t solving the problem themselves. This will help you craft a compelling message and make sure that your solution is something they want.

Here are some questions to ask yourself:

  • What are people already doing to solve this problem?
  • What aren’t they doing but could be doing?
  • What do people do that makes things worse for themselves (and others)?
  • What do people do that improves their situation or helps others improve theirs?

Brainstorm solutions.

Brainstorming is the key to finding a great solution. In order to do this, you need a diverse group of people involved in the brainstorming session. Make sure that everyone has an opinion and feels comfortable sharing it. The more ideas you get down on paper (or whiteboard), the better chance you have of finding something useful!

  • Write down all of your ideas–even if they seem silly or outlandish at first glance–and don’t judge them until later on when it’s time for evaluation.

Write down your ideas and create an outline.

When you’re writing a sales page for your online course, it’s important to organize your thoughts and ideas. An outline will help you do that by giving you an overview of the whole thing. It also helps keep you focused on the big picture so that nothing gets left out.

An outline allows us to see what needs fixing or changing before we start writing our sales page in earnest; this way we can avoid making mistakes later on when it’s too late (and expensive) to fix them!

And finally, an outline ensures consistency throughout all parts of our sales copy: if one part doesn’t fit with another section then we know there’s something wrong with either one piece or both pieces–either way it needs fixing!

Move on to creating your content framework.

The next step is to create a content framework, which is a list of the topics you will cover in your sales page.

  • Create a list of all the main points and sub points that you want to include in your course. This should be done before you start writing so that you have an idea of what direction the text should take.
  • Once this has been completed, organize them into logical chunks (e.g., chapters). For example: “Introduction” > “Chapter 1 – Introduction” > “Sub-chapter 1A – What’s Involved?” etc…

Start writing your sales page copy!

The first thing you want to do is start writing your sales page copy!

  • Be clear and direct. You want your reader to know exactly what they’re getting when they sign up for your course. Make sure that all of the information on this page is actionable and easy-to-understand by using simple language and avoiding jargon or technical terms that might confuse people who aren’t familiar with what you do.
  • Use the 5 W’s (and 1 H) framework: Who, What, Where, When, Why & How? Answer these questions by providing examples from real life situations that have worked well for other students in similar situations as well as any relevant statistics about yourself/your business/etc., so potential students know exactly what kind of value they can expect from taking this course before signing up for it–this helps build trust in both parties involved!
  • Include testimonials from happy customers at various stages throughout each section of content so potential buyers can see how others have benefited from working with them before making their decision whether buying now or later down line after reviewing other options available like competitors’ products too…

By taking time to research, brainstorm and outline, you will be able to design a more effective sales page and attract more students in the long run.

The first step in writing a sales page is to research, brainstorm and outline. This can be the most time-consuming part of the process because it involves looking at what other courses are selling well and then figuring out how you can improve on them. It also means taking time to research your target audience’s problems and needs so that you can offer them real solutions.

In order for students to sign up for your course, they need to know exactly what they will get out of it if they buy it. The best way for them do this is by reading through everything on the sales page before making their decision whether or not they want attend your class or not!


I hope this post has helped you understand how to write a sales page for your online course. As with any writing task, it’s important to spend time researching, brainstorming and outlining your ideas before diving into the final draft. This will help ensure that your sales page is well-researched and structured so that it can attract more students in the long run!

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